TAG Heuer Carrera Calibre Heuer 01 Watch Hands-On

TAG Heuer Carrera Calibre Heuer 01 Watch Hands-On

Brands like Panerai are actually only relatively recently adopting more exotic metals such as bronze, as well as ceramic - owing credit for some of the more assertive and bold experimentation to brands like Richard Mille. Inspired by the high-end automotive and car racing industries, Richard Mille more-or-less defied traditional notions of an ultra high-end mechanical watch by incorporating materials with no inherent precious nature. What was "expensive" about them was that they were not design to be used for watch parts and often machining them with the necessary tolerance for a watch case proved difficult and highly time consuming. The new era of luxury materials aren't about inherent value like gold or platinum, but are rather about exclusivity and complexity in their production.

Read more ›